Dedicated to legal strategy and litigation on all things trademarks and the protection of product design

HOFHUIS offers particular expertise in topics relating to branded goods, including non-traditional marks, parallel trade, platform liability and non-confusion infringement. Its work on product designs spans copyrights, registered designs and unfair competition, often from a pan-European perspective.

To deliver excellent service beyond its own areas of expertise, HOFHUIS collaborates with others – attorneys, lawyers from other jurisdictions and other fields of law and non-legal experts. Likewise, the firm can serve as an addition to any team – inhouse or private practice – requiring sophisticated IP expertise.

JESSE HOFHUIS

M +31 6 2505 1090
jesse@hofhuis.nl
Linkedin

Jesse is an accomplished intellectual property lawyer with a focus on trademarks, copyrights and designs. His clients include many leading brands in fashion, luxury, FMCG, mobility, electronics and household goods.

Jesse handles matters before national, Benelux and European courts, the Benelux Office and EUIPO, and has done so for over 20 years. Many of these matters are either multi-jurisdictional or multidisciplinary in nature, creating a strong network of trusted experts.

He often operates in the uncharted territories of IP law. Several of the cases he has handled have become guiding precedents. At HOFHUIS, Jesse applies this experience with a light touch — offering strategic, effective support in even the most complex matters.

Jesse is recommended by all leading legal guides, including The Legal 500 (Hall of Fame), Chambers & Partners (Band 2), WTR1000 (Gold tier) and Managing IP (IP Star, Trademarks).

RUTGER DE BEER

M +31 6 2131 7036
rutger.debeer@hofhuis.nl
Linkedin

With nine years’ experience as an IP lawyer, Rutger is highly skilled in all aspects of trademark law, copyright law, design law and advertisement law. Rutger is both diligent and to the point.

Throughout his career, Rutger has worked for top-tier IP firms, gaining extensive experience in high-stakes and often sophisticated litigation. He also has substantial expertise in handling matters before the Benelux and EU IP offices.

Rutger regularly publishes and lectures on a wide range of topics, including trademark law, parallel trade and the procedural aspects of intellectual property law. His academic credentials, combined with his substantive experience, makes him a reliable counsel.

He is recognized as a Rising Star by Managing IP and was nominated as Rising Star of the Year in 2024.

Jesse Hofhuis and Rutger de Beer are registered for ‘Intellectual Property Law’ in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister). Based on this registration, they are required to obtain ten training credits per calendar year in this legal practice area in accordance with the standards set by the Netherlands Bar.

Keizersgracht 212 1016 DX Amsterdam.

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Keizersgracht 212. 1016 DX Amsterdam

Dedicated to legal strategy
and litigation on all things trademarks and the protection
of product design

HOFHUIS offers particular expertise in topics relating to branded goods, including non-traditional marks, parallel trade, platform liability and non-confusion infringement. Its work on product designs spans copyrights, registered designs and unfair competition, often from a pan-European perspective.